The banner project inspired just the spark we needed to build a full brand aesthetic capturing all the creativity and energy of the ViBe. It also enabled us to design an image series for the upcoming website to demonstrate diversity and culture without promoting individual businesses over others, effectively solving the dilemma of creating nonprofit branding for a group of for-profit businesses.
An interactive map highlights area businesses in a way that offers more than just identifying the location. Each business has the ability to feature descriptions, website and social links, images, and even video to entice visitors to get out of their routines and venture out into the ViBe.
Taking a mobile-first approach to responsive design allows visitors to find new destinations while on the go.