Jewelry is a pretty saturated market with numerous industry “rules” and constructs—not to mention price perception. The branding and website for Merzatta needed to capture their story and unique creative perspective, allow their jewelry designs to take center stage, and command a good price-point.
Hiding items within letterforms is nothing new, but with Merzatta, the two squirrels coming together to form the acorn while perched on their own “T” trees was exquisite. Knowing the owners pull their inspiration from nature and believe little-hidden treasures can only appear when two become one, sealed the deal for me.
When creating their website, we resisted expected leafy nature textures in favor of something more minimalist to let the work speak for itself. With oversized product photography paired with the flora that inspired them, the site is both bold and feminine—much like the woman that would wear their jewelry.
An e-commerce platform with CMS (Content Management System) allows the Merzattas to take a hands-on approach to their online sales. They can monitor inventory closely to keep up with demand and offer custom work as well.