InfoComm International has been putting on one of the most exciting A/V tech conferences in the world for years, but the branding hasn’t quite been on par. In order to set the tone right, they needed to step up their game with event design.
With the potential for information overload, we chose to simplify and then amplify. We drew inspiration from the iconic “play” button and the universal primary colors found in A/V cables. We let the simplicity of the icon and the boldness of the patterns and colors build the story: once you press play, you never know what lies ahead.
Works Progress created a concept that truly captured the vibrancy of our industry and event. The multitude of design elements really translated well from print to on-site and enabled us to create a cohesive look throughout the whole show. It was really apparent what the branding was about.
Even the course catalog was given the royal treatment to maintain excitement around the workshops, not just the expo and socials.
From the concept development with Works Progress Design to on-site implementation with Freeman and our terrific in-house marketing team, it’s rewarding to be recognized for everyone’s hard work.”