We started by honing in on what truly matters to the distinct audiences Indeni was trying to connect with. We aimed for things that make a greater impact rather than a general interest in keeping devices “healthy” which felt more status-quo than major business impact.
The result provides clarity on how to speak to each audience both in sales calls, and on the website.
By using more human-driven messages throughout the site, we create opportunities to demonstrate that Indeni gets the struggles their customer is going through rather than just telling them about features. It’s a strategy that goes beyond stating benefits to demonstrating value.
And we infuse this wherever we can—from the main CTA’s on the website to smaller ad-like CTA’s on the blog. Taking opportunities to connect makes all the difference in engaging your audience and helping them understand why your offering matters.