Branding and design with heart in mind™
atlanta brick-and-mortar tackles online sales
Huff Harrington
backstory
We’ve enjoyed a long history with Ann Huff and Meg Harrington of Huff Harrington Fine Art and Home. The first major website redesign we embarked on together, launched in 2012, streamlined their activities—art gallery, home goods, and group trips to France.
progress
2013 took the leap from static website to e-commerce shop. The shift positioned them to grow their business exponentially—promoting products and providing additional exposure through their social networking channels.
2014 upgrades included greater focus on product, elevated photography, and improvements to e-commerce, including their group trips to France.
continued growth
The most recent iteration continues to refine the shopping experience and make dramatic improvements in presenting the Huff Harrington fine art gallery and home store as a holistic lifestyle brand.
aesthetic evolution
The brand aesthetic has always maintained a minimalist approach, but over time we’ve added artful touches to capture the brand personality.
Handwriting fonts, painterly brushstrokes, hand-drawn custom icons, and small messaging accents tie in their Francophile lifestyle and maintain a strong personal connection.
blog redesign
When it came time for the next big undertaking—redesigning the blog—we wanted to leverage their current content marketing initiatives in a way that would continue promoting the Huff Harrington lifestyle overall, but drive sales back to the e-commerce shop.
buying into the lifestyle
The shopping experience is promoted in key areas throughout the blog. From the main navigation to suggesting products relevant to each article’s content, to the integrated footer, the Huff Harrington blog is anything but a simple journal.
made for mobile
Consumers now spend more time shopping on mobile devices than desktops. Statistically, the more appealing the mobile shopping experience, the more likely they’ll convert. We make it easy to make a purchase at every stage—browsing to checkout.
results
INCREASED SALES
Online sales have doubled each year since launching the e-commerce shop.
SUPPORTIVE CONTENT
The redesigned blog supports sales efforts through content marketing and related product recommendations.
EXPANSION
e-Commerce provides the ability to compete with national brands in the online shopping arena.
think beyond your local market.
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