When Patrick Nielsen former development lead for J.P. Morgan’s open source blockchain projects and Amber Baldet, J.P. Morgan’s Blockchain Centre of Excellence lead—not to mention, 2017’s Fortune’s 40 Under 40 list of the most influential young people in business and CoinDesk’s 10 Most Influential in Blockchain—reached out to Works Progress, it was with a pretty big vision.
They were starting a framework called Clovyr that was designed to be more than just a framework. It would be an entire ecosystem of blockchain applications and services to empower everyone from enterprise to an individual to bring products to market. Not only would it bridge the gap between public and private blockchain, it would also provide the much needed middle layer between the developers and the platforms that would enable more people to create more dApps quickly and effectively.
A big part of the challenge with Clovyr lied in simplifying the messaging so that anyone with a surface understanding of blockchain could understand everything Clovyr offered and feel empowered by it. By breaking it down into its most basic services and intersecting it with its overarching vision, you get a clear and inspiring picture of how Clovyr can benefit you.
By using gardening metaphor, we give the audience a quick and easy way to understand what has never been done—public and private blockchains integrated and usable by all.