/Purpose

This page was inspired by Slash Purpose.

We strive to make people’s lives better through smart, emotionally driven design.

From the cup of frozen yogurt that’s the pick-me-up in someone’s day, to the small business owner living the American dream, to the large corporation trying to reinvent their industry for the better—we get to be a part of all of it.

Good design can have real impact.

Impact doesn’t have to be on a global scale—though it’s incredibly exciting when it is. Impact, by definition, is “the force exerted by a new idea, concept, technology, or ideology.” Small business, big business, small project, big project—it doesn’t matter. Good design can change the course of a business, community, culture, trend, and onward. Its success encompasses emotional satisfaction, connection, gratitude, joy, and improvement.

So, what’s the catalyst for this impact?

We believe it’s being able to hone in on the heart of the individual, organization, product, or service, and communicate it in a way that will resonate with the audience in a positive way. And, we’re really good at that. We want to give our clients that “aha” moment that allows them to find a clear path for their endeavor because…

Clarity is the way to impact.

And, that’s what we really do. We help people get clear about what they’re putting out into the world. We want our clients’ dreams and ideas to come alive because that’s how we come alive.

Don’t ask what the world needs. Ask what makes you come alive and go do it, because what the world needs is people who come alive.

Howard Thurman