Branding. We all know it isn’t just a logo. It’s the way a customer feels when they encounter your message. Every message. It’s got to connect, woo, entertain, and tap into something that makes them want to choose you over anyone else. We’re not trying to shoot ourselves in the foot here, but no logo in the world can do that on it’s own—no matter how well designed. Ours included. To that end, our way is to take a more cumulative approach that we like to call…
( strategy + personality + messaging + good design )
× every touchpoint
With this equation in mind, we won’t just focus on what you do; we will delve into why you do it. We will seek to connect with a more specific audience because it is through this connection that the “holy grail” of branding—loyalty—is found. We will create a feeling of trust, without abandoning the elements of surprise and joy. We will tell a story, not just sell a product or service.
Yes, the right product and service are obviously a major factor, but that part is up to you. For the purposes of this little diatribe, we’re just talking about what we can do for you—or more importantly, with you.
The best work we do comes out of a strategic partnership between our team and yours.
And, one without the other just doesn’t result in the same kind of magic. But don’t take our word for it, feel the love for yourself. If you dig our approach, let’s get to know each other and take a look at what your communications are currently saying—or not saying—about your business, and how we might turn that around. First thing’s first…